самый дорогой вопрос
06.03.2009
думаю, этот кусок из интервью с Joseph Zahtila я буду добавлять во все свои презентации. очень уж красиво сказано.
eMarketer: What makes an effective online brand campaign?
Joseph Zahtila: That is the $64 million question. First and foremost, you need to reach your audience. Second, make sure that the message that you’re delivering is appropriate for that target audience. When we see a campaign fail, it’s typically because of one of those two things and generally it’s more on the side of the creative than it is on the side of reaching the audience.